Meet the Mums of White & Co.

Posted on May 06, 2022

At White & Co, we love mums. Endlessly loving and hardworking, mums are truly amazing. To celebrate these everyday heroes, we’d like to introduce you to some of the incredible mums in and around White & Co.

From the joys of motherhood for the first time to must-have fashion advice, we loved having a chat with these amazing women. Discover the looks below and find out what our White & Co. team really think about their mum’s style and why they love them so much.

Jen & Billy

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Between being a Buyer and mum to a gorgeous little one, Jen is a very busy member of our team. From boardroom to bath time, you’ll find her dressed in effortless outfits no matter the task at hand!

“I love being a mum! I found myself feeling very fulfilled when I had Billy, it was like the world slowed right down and I become more content just “being” in the moment.”

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Pulling from her Swedish heritage, Jen’s style transcends fashion fads, piecing together outfits that have a timeless appeal. When it comes to sourcing for White & Co. Jen follows the same set of rules, buying easy staples that slot seamlessly into any woman’s wardrobe.

“I would consider my style quite minimalistic and maybe a little bit trend-inspired. I like the beauty of simplicity, effortless outfits that offer easy style in spades. Surprisingly, my style after becoming a mother didn’t change all that much but I certainly started wearing more colour!”

For the shoot, Jen stuck to what she knew, opting for a classic tailored shirt, her favourite pants, and a sophisticated shoe. Like his mum, Billy followed suit and couldn’t look any cuter if he tried!

Sarina & Lucy

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Senior Buyer Sarina is an integral part of the White & Co. team. With a love for fashion that goes beyond the walls of White & Co., her great taste in clothing and keen eye for designs is an asset not to be underestimated. Like two peas in a pod, she enthusiastically shares this passion with her gorgeous mum, Lucy.

“What do I love most about my mum? I’d have to say her unwavering love and close connection to her family and friends. She is always there for me, supporting me through all of life’s up and downs, I honestly can’t thank her enough for that! She’s our family’s biggest cheerleader”.

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Never failing to share their fashion tips & tricks with one another, Sarina and Lucy’s love for clothing often leads to hallway fashion shows when an exciting new purchase is made!

“My mum always says it’s better to look overdressed than underdressed for any occasion. She’s got a great sense of style, always looking immaculate in whatever she wears.”

Although the pair have different tastes when it comes to fashion, they both share a mutual understanding of fashion trends and feel confident experimenting with cuts and colours whilst dressing true to their body shape.

Choosing Lucy’s outfit for the shoot, Sarina followed this approach to fashion, selecting a brightly coloured knit, and what can we say, she looks amazing!

Krissy & Carol

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Running a major fashion business means Owner/Director Krissy sources her inspiration from many places. One person that’s influenced her style tastes over the years is her mum, Carol.

“My mum is someone I’ve always looked to for style inspiration. Her “less is more” approach to fashion has rubbed off on me.”

Krissy’s love for fashion and style can be seen all throughout White & Co. From inception to now, she remains a keen advocate for building out your wardrobe with quality basics that can be worn for years to come, and we couldn’t agree more!

“My mum and I have similar tastes when it comes to fashion. We both tend to buy classic wardrobe staples that last the test of time. You can’t go wrong with a great white tee, at least 2 pairs of jeans, and a little touch of leopard never fails us!”

Styling her mum for the shoot, Krissy naturally gravitated towards a “less is more” approach for Carol. With a mutual love for animal print, it was a no brainer to choose a piece that tied the outfit together in a subtle yet chic way.

Krissy & Zoe

Along with running a business, raising two kids can be a hard juggle, but Krissy certainly makes it work. And, what’s more amazing, she does so with a smile on her face!

“What I love most about my mum is her personality,” beams Zoe, Krissy’s youngest. “I love it how she’s always happy in every room. She’s living life to the fullest and always smiling. She’s ready for anything!”

As the creator of White & Co, Krissy naturally has a love of style.

“My mum’s style means a lot to her,” Zoe agrees. “Some days it’s not colourful and some days it is, but she’s always feeling her outfit. She always loves her outfit and does a really good job with what she wears.”

For this part of shoot, Zoe dressed her mum in a Clarity Cardigan and Junko Denim Jeans.

“I think her outfit really shows who she is. It’s similar to what she wears day-to-day. Minimal and nice. And her hair’s looking very nice!”

Zoe, who wore an Est 1971 jumper for our shoot, often looks to her mum for fashion advice.

“Her style has influenced how I dress a lot, a lot! I don’t really dress out there much or wear lots of colours. I like to play it cool like mum.”

While Krissy and Zoe have a wonderfully close relationship, Zoe did let us in on a little secret about her mum…

“She was really nervous about what I would say.”

Susie & Grace

As Online Operations Manager of White & Co, Susie is a vital (and very busy) member of our team. Of course, her hard-working nature is far from her only great attribute. She’s also incredibly kind, loving, fun, and an amazing mum.

“It’s so hard to decide what I love most about my mum,” says her daughter Grace. “There’s so much to love! Obviously, her love is always nice, but she’s also an amazing cook. I love her cooking! And she’s my best friend, so I guess there’s everything to love about her.”

Always willing to help others, Susie can often be found lending a hand in our warehouse and generally supporting the team where needed. Thankfully, her hands-on approach never keeps her from looking stylish at work.

“My mum has a very classic and timeless style,” muses Grace. “It’s definitely something I would aspire to when I get to her age. She also has a very good eye for some funky pieces that I like to go and steal from her wardrobe when she’s not around.”

“My mum’s style has definitely influenced mine. Mum has always steered me in the direction of things that are flattering and beautiful rather than necessarily the latest trend or fad. I like to think that I’ve carried that on from her.”

When choosing her mum’s outfit for the shoot, Grace stayed true to her mum’s signature colour: navy.

“Her outfit she is wearing today looks stunning on her. Look at her! She looks good in anything but she does rock the navy. I think the high neck is a little bit different from her normal style but she looked great in it.”

Kerry & Paris

Kerry, our fabulous Customer Service Manager, is a vital link between White & Co. and all of you (some of you may have even spoken to her via email or phone!). Always happy and helpful, she loves what she does and is amazing at it. Carrying that attitude through her whole day, Kerry is just as positive and supportive at home as she is at the office. Her daughter Paris says it’s one of the things she loves most about her mum.

“What do I love most about my mum? Oh my god, there are so many things! Her honesty, her loyalty… She’s so supportive and just loves everything and will give everything a go. She’s such a great mum, honestly. I wouldn’t be who and where I am today without her.”

While Paris may have inherited her mum’s beautiful personality, her style couldn’t be further from her mum’s.

“To be honest, in comparison to me, her style’s a bit boring,” jokes Paris. “But, no, she dresses very well. She’s definitely got a cool style, it’s just not my style! She’s a bit more sophisticated whereas I try to be more fun, colourful and out there. She’s definitely got a good style for herself, though.”

While their styles differ, Paris does always appreciate her mum’s opinion.

“While her style hasn’t influenced me much, I will say that she’s got a really good eye for things. When I go to buy something, she’ll let me know what she thinks is good and what’s not. She’s very honest, which is helpful.”

Giving her own fashion advice to her mum for this shoot, Paris chose a nice pop of green for Kerry.

“Her outfit today was so good. I was so happy with what she wore. I thought she was going to say no but then she actually loved the green! The look was definitely different from what she normally goes for, but I liked it a lot.”

Michelle & Izzy

Our in-house stylist and content creator, Michelle, is known around White & Co HQ for being super stylish, but does her daughter Izzy agree?

“She’s pretty cool, and on-trend, which is good. It’s lucky to have a mum that’s on-trend! She’s not too embarrassing,” Izzy teases. “She dresses for her age but isn’t afraid to experiment with different colours and patterns. She likes to see what the trends are and then alter them to make them her own.”

“Her style has definitely influenced mine. I’ve always just been a bit more outgoing with my style because of her, and have also had an interest in fashion because of her love of style. I’m not very shy with what I wear and I like to go outside the basic trends. She’s shown me places to buy clothes that are different. Pieces that you can layer and not just wear plain.”

While Michelle’s great sense of style is without a doubt something we all love about her (have you seen her outfits on our Instagram!), she’s also an amazing person. Around the office, she never fails to make us all laugh with her antics and smile with her friendly, positive attitude. At home, it’s no different.

“My mum is very generous and kind and she doesn’t care what others think. She’s always herself and always inspires others, like me and my sister, to be ourselves. She also makes you believe that you can achieve anything you want to if you put your mind to it. She just always shows everyone that you need to be kind to people and treat others well but also be yourself and follow your dreams.”

At White & Co, we stock styles that are loved by mums and daughters alike! Offering style, quality, and comfort, our range is something everyone can agree on.